Performance Produce

Performance Produce

Performance Produce sold to GrubMarket Tombstone

Company Description

Performance Produce (the “Company”), is a leading value-add produce distribution and logistics business in the Southeastern United States. The Company provides a comprehensive offering of services, which includes distribution, packing, repacking, processing, freight management, inspection, and quality control. Each aspect of the Company’s services is tailored to meet the specific needs of national and regional grocery chains, as well as independent grocers. Founded in 2007 and headquartered in Salisbury, NC, Performance Produce has refined its procurement practices to provide the highest quality fruits and vegetables from high integrity farms, and has established a strong foothold throughout the Southeast.

Services Provided

MelCap Partners served as the exclusive investment banker and financial advisor to Performance Produce through the sale of the business. MelCap Partners would like to thank JR and Virginia Roach (the “Shareholders”) for hiring MelCap to represent them in this transaction. It was an honor and pleasure to work with the Company throughout this exciting process.


In an effort to provide the shareholders with liquidity and to continue to support the Company’s strategic growth plans, MelCap Partners was able to successfully identify the ideal buyer for the business. As a result, Performance Produce was sold to GrubMarket, Inc., headquartered in San Francisco, CA. GrubMarket is the fastest growing food tech/eCommerce company in the world, and operates in the U.S. and Canadian food supply chain, serving both businesses and consumers, as well as providing SAS solutions to digitally transform businesses throughout the food supply chain.

Client Quote

Providing the Services Business Owners Need for Over Two Decades

At MelCap Partners, our team of experienced industry professionals has a high amount of respect for business owners making pivotal decisions — whether they’re selling their business or expanding. We do our best to provide services that honor the work they’ve put into building their business from the ground up.

We know the big events concerning your business are hard, especially if family is involved, and that’s why our team is ready to help so you don’t have to go through the process alone. We’ll help you navigate any challenges that come your way so you can successfully meet your goals and objectives.

If you’re ready for help taking the next step in pursuing your goals, we’d love to use our experience to get you there. We know that getting to this point hasn’t been easy and we’re here to walk you through the process. If you’re ready to start, we’d love to have you connect with one of our professionals today.

  • Category: Consumer & Retail, Food, Sell-Side M&A
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